Privacy notice

The data controller is reeljuniper.com, hello@reeljuniper.com, which operates Reel Juniper. For any question about privacy or to exercise your rights, email hello@reeljuniper.com or write to us at that address.

We process personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

You never register, log in or give us your name, email address, date of birth or payment details to play. We don’t build profiles of players, and we don’t sell or share data about you with advertisers or data brokers.

To make the games work, your browser stores a few small values in its local storage (and, for the current visit only, its session storage):

• your Juniper Berries balance;
• that you confirmed you are 18 or over, or that you said you were under 18 during this session;
• the stake you last chose in each game;
• your reality-check interval, any break you have set, and how long you have played in the current session.

These values stay on your device. They are never sent to us or to anyone else, and we cannot read them. You can delete them at any time with the “Forget my settings” button on our responsible play page, or by clearing site data in your browser. The cookies and storage page lists them in more detail.

Reel Juniper is delivered by our hosting provider, Cloudflare. Like any web host, when your browser requests a page Cloudflare processes technical information such as your IP address, browser user agent, the page requested and the time. This is used to deliver the site, keep it secure and protect it from abuse, such as automated attacks. These logs are kept for a short period, generally no more than a few days for request data, unless they are needed to investigate a specific security incident.

Our lawful basis is our legitimate interests in running a secure and reliable website.

If you write to hello@reeljuniper.com, we receive your email address, your message and anything you choose to include. We use this only to reply and to keep a record of our correspondence. Our lawful basis is our legitimate interests in answering you, or, where you are exercising a data protection right, our legal obligation to respond. We keep emails for up to 24 months after the conversation ends, then delete them, unless we need them longer to deal with a complaint or legal claim.

By default, Reel Juniper sets no cookies and loads no analytics or advertising tags. The operator may choose to enable Google measurement tags (Google Analytics and Google Ads conversion measurement) to understand how visitors arrive from advertising. Only if the operator enables them, a cookie banner will appear on your first visit, and Google cookies are set only after you accept. If you reject, or ignore the banner, no Google cookies are set and the games work exactly the same.

If you accept, Google receives information such as the pages you view, the device and browser you use, an approximate location derived from your IP address, the advertising click that brought you to us, and the fact that a game was started. Our lawful basis is your consent. You can change your mind at any time by clearing this site’s data in your browser, and the banner will then ask you again. Google acts as our processor for this measurement and, for some purposes, as an independent controller; you can read how Google uses data at policies.google.com.

The only parties who may process personal data on our behalf are our hosting provider (Cloudflare), our email provider, and Google, but only if measurement tags are enabled and you have consented. We may also disclose information where the law requires it, for example to a court or regulator.

Some of these providers operate outside the UK, including in the United States. Where data is transferred internationally, it is protected by a UK adequacy decision (such as the UK Extension to the EU–US Data Privacy Framework) or by the UK’s approved international data transfer agreement or addendum.

Under UK GDPR you have the right to ask for access to the personal data we hold about you, to have it corrected or erased, to restrict or object to our processing, to data portability, and to withdraw consent at any time. Because we hold so little, most requests will concern emails you have sent us. We will respond within one month.

If you are unhappy with how we have handled your data, please tell us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator, at ico.org.uk or on 0303 123 1113.

Reel Juniper is for adults aged 18 and over and is not directed at children. We do not knowingly collect personal data from anyone under 18. If you believe a child has sent us personal data, please contact us and we will delete it.

We will update this notice if the way we handle data changes, for example if measurement tags are switched on. The date at the top shows the latest version. Significant changes will be made clear on the site.